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January, 2014 | BIG IDEA VIDEO
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Monthly Archives: January 2014

John Follis ‘Bully Project’ Interview

WTNH-TV news anchor Ann Nyberg interviews ex-NY adman John Follis of Big Idea Video about his business and innovative approach to addressing the problem of bullying.

The Bully Video Project is a grassroots effort based on the simple idea that there are millions of kids who hate bullying and want to help stop it. This project is designed to help them do that through their own student-created videos that will be shared and promoted on multiple social media channels including Facebook and YouTube. So, if you want to help, simply visit the Facebook page and LIKE it. That will help share this important message and encourage more kids to take a stand against bullying.

The Bully Video Project: Helping Kids Take a Stand Against Bullying.

By |January 25th, 2014|Big Idea videos, The Bully Video Project|Comments Off on John Follis ‘Bully Project’ Interview

The Top 3 Business Marketing Trends for 2014

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#3 Social Media A couple years ago this was #1. For a variety of reasons, however, the shine of social media has lost a bit of its luster. This past year both Forbes and USAToday reported how social media isn’t working for small businesses. The Forbes piece was titled, “Why Small Businesses Are Losing On Social Media.” The USAToday piece was titled, “Study: Social Media a Bust for Small Businesses.” Both were in response to a 2013 survey released from Manta research revealing that over 60% of small businesses reported they don’t see any ROI (return on investment) on their social-media activities. That’s a big number and a strong indication that while many may have been partying with Social Media these past couple years, a lot of those folks are now feeling a hangover. It seems that the people making the most measurable money on Social Media are the folks charging you to tell you how to do it. That said, Social Media certainly isn’t going away and it will continue to be an important element of a business marketing plan. In 2014, it just won’t have the lure it’s had in past few years.  

#2 Mobile While everyone has a cell phone, not everyone has a smart phone. And, certainly, not everyone has a tablet. In 2014 more people will have both. Which is why more businesses will be conforming to a mobile market in 2014. It’s also the reason web designers are experiencing their biggest spike in business since 1997. It’s called Responsive Web Design which means that the site design will look as good on a mobile device as it does on a desktop or laptop. At this point, most don’t and in 2014 they’d better. Also, more and more business is being done remotely and virtually requiring more and better mobile devices. Lastly, mobile towers are expanding and networks are getting better and faster every day.

1# Online Video You’d think that something that’s been around forever would be fading away. The opposite has happened with video. There are multiple reasons for this: The continuing surge in video-friendly mobile devises, the fact the Google has made video much more search friendly, and the simple fact that video is the most engaging of all media. The explosion of web video has spawned new monikers like “Explainer video.” That term didn’t exist a couple years ago and it’s now one of the fastest growing searches on Google. You’ve heard the saying: “You can never be too thin or too rich.” For 2014, add, “or have too much video.”

By |January 2nd, 2014|Explainer Videos, online video, Trends|Comments Off on The Top 3 Business Marketing Trends for 2014