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May, 2014 | BIG IDEA VIDEO
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Monthly Archives: May 2014

So, you want a viral video…

Ever since the phrase “viral video” became part of the English lexicon business owners have been excited about the idea of having one. After all, what business owner or marketing manager wouldn’t kill for a video featuring his product that’s seen and shared by millions of people. If you’re one of those business owners, however, there are a couple of things you need to know before you get too excited about the idea of creating a viral video.

By |May 24th, 2014|online video, Trends, Viral video|Comments Off on So, you want a viral video…

Our new Big Idea Video teaser campaign.

This is one of a series of 20-second spots that will be running on YouTube. To view all seven, visit our YouTube Channel.

 

By |May 9th, 2014|Big Idea videos, Business videos, Concept Videos, online video, Promo Videos, Whiteboard videos|Comments Off on Our new Big Idea Video teaser campaign.

Most Explainer Videos are longer than they should be, and less effective than they must be.

Explainer Videos are an awesome way to promote your business or service, if they’re done well. Here’s what you need to keep in mind.

1) You must grab the viewer’s attention in the first 5 seconds, and then keep it.  As with any type of commercial, if you don’t grab the viewer’s attention in the first few seconds, it doesn’t really matter what you say after that. Because few viewers will be watching.

2) Anything over 60-seconds is too long.  Peoples’ attention spans are short and getting shorter every day. In the context of online video 90-seconds is an eternity that most people won’t sit through.

3) An explainer video shouldn’t just explain, it should persuade. Most business owners who invest money in a high-quality explainer video expect to get a return on that investment. That’s why it’s important that the video is not just informative, but also compelling and persuasive.

 

 

By |May 3rd, 2014|Business videos, Explainer Videos, Online Marketing, online video|Comments Off on Most Explainer Videos are longer than they should be, and less effective than they must be.