Call us at: 203.569.7515

Monthly Archives: June 2014

Business is Catching on to the Value of Explainer Videos.

This excerpted post from explains that “with advantages that include cost-effective branding opportunities, sales conversion and increased SEO , many businesses, including the major players, are beginning to look at explainer videos as more of a necessity than an option.”

For those who don’t know, Explainer videos are those short online videos that explain and illustrate a product, idea or service. The article points out that “These videos enjoy a strong foothold within the tech community as a way to explain new ideas simply, and also with many startups who use video overviews on their home page as a quick “get to know us” solution. But now, big business is catching up with the trend.”

Our example:

By |June 24th, 2014|Business videos, Explainer Videos, online video, Trends|Comments Off on Business is Catching on to the Value of Explainer Videos.

Why Whiteboard Videos are so Effective. 

Dr Richard WisemanIn a recent study whiteboard videos outperformed ordinary videos in memory tests, problem solving, shareability and overall impact. In the Psychology behind whiteboard videos – how they increase learning by 15% Dr Richard Wiseman describes those findings which showed a 15% rise in recall. According to Dr. Wiseman:

“Anyone involved in education or research will know that is absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you’re seeing a 15 percent increase.”

Add some smart, creative thinking to a whiteboard video and the impact is even greater. So, if you’re ready for video and you want some that will get attention, recollection, and results, a Big Idea whiteboard video may be a great way to go.

By |June 17th, 2014|B2B, Business videos, online video, Uncategorized, Whiteboard videos|Comments Off on Why Whiteboard Videos are so Effective. 

B2B Marketing Secret: Video, Video, Video

This recent INC magazine article makes a great argument why video is so important with B2B businesses.

We couldn’t agree more.





By |June 11th, 2014|B2B, Business videos|Comments Off on B2B Marketing Secret: Video, Video, Video