The Global Independent Film Fest, Montreal Online Film Fest, Los Angeles CineFest and five others have selected our animated short, “The Most Bizarre Evening in Advertising History”, to be included in their festival this September. As our first attempt at a longer format, creative video and first submission to a Film Festival, we’re both excited and honored to be accepted.
“Great job…Excellent…Learned a lot…Great presentation” were some of the comments from the packed audience at the Stamford Innovation Center last month. The 24-minute presentation covered a full range of popular web video styles with several examples of highly successful video campaigns. Have a look:
Recently, Microsoft put out a contest Call for Entries to all business owners. The challenge: Create a short video (under 2 min.) telling your business story. As the rules explain: “The object is to recognize the best, most inspirational and original video that showcases a small business start-up story and inspires other entrepreneurs and motivates them to excel.” I jumped at the challenge.
While it would be awesome to win or be finalist, I love the fact that I now have a short video that lets people know more about the person behind Big Idea Video. Since I believe in the value of “knowing, liking, and trusting” the people you do business with, I’m convinced this video will be an asset. Have you considered a video like this for your business? If you like what you see below feel free to give me a call to discuss how we might do something similar for you.
This week Momentology asked industry thought leaders for their perspectives on video trends for 2015. Thought leaders included senior executives from Google, AOL, and our own John Follis. John’s comment was:
“I see a continued explosion of animated, explainer-type videos. A couple of years ago, the term “explainer video” didn’t even exist. In 2015, I think most businesses and organizations will have one.”
For the full piece, click here.
For 2015, we see a of couple trends. First is the increase of web video use among small businesses, especially those frustrated with social media.
A survey of small business owners reported in both Forbes and USAToday revealed that 61% said they were getting “no results” from their social media efforts. That’s a huge number. In 2015, we believe those business owners will be asking “What now?” and turning to web video. Because, in addition to their disappointment with social media, business owners like to see what they’re paying for. With video they not only see it, they also feel it if it’s done right with emotional impact.
The other trend I see is the continued explosion of animated, explainer-type videos. A couple of years ago the term “explainer video” didn’t even exist. In 2015, I think most businesses and organizations will have one.
In June we were honored to be selected to help promote the services of the CT Small Business Development Center (CTSBDC). Last week, the campaign was unveiled at a major event in the state capital.
The campaign includes 5 videos which the CTSBDC plans to extend to broadcast TV. We collaborated with CTSBDC to extend the video concept and tagline, “Whatever your business, we can help it grow” to other media including 75 city buses.
CTSBDC adviser, Gregory Lewis, thinks the campaign hit the mark. “My only concern is that it’ll work too well. We could be swamped” said Lewis.
In sharing the word about Big Idea Video we often get this response, “Boy, do I know people who could use your service.” Well, if you know anyone you think could benefit from a Big Idea Video, you could make some money if you’re right.
With our Finder’s Fee Program you can make 10% of any income coming from a client that you introduced us to. Just let us know if you’re interested and we’ll get your name on a certificate like this so you can turn your friends and associates onto a good thing and make a few bucks in the process.
When you combine great visuals, a great script, a great concept, a great music track, and a great cause, there’s nothing more powerful. Oh yeh, a great voice-over doesn’t hurt either.
If a picture is worth 1000 words, this proves that a great video is worth 1000 pictures.