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Blog | BIG IDEA VIDEO - Part 2
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Why Whiteboard Videos are so Popular.

If you’re not familiar with the term, you’re certainly familiar with the style… a white background with simple, hand drawn marker images. They’re called “Whiteboard” videos and they are popping up everywhere. Why? They work. Here’s a recent example we created:

By |August 26th, 2014|Animation video, Explainer video, Whiteboard videos|Comments Off on Why Whiteboard Videos are so Popular.

What’s your story?

Every business has a story. The more unique it is the more a video is the way to tell it. Because if people don’t completely understand your businesses and how it benefits them they’re not going to be interested. Which is why more and more businesses, especially smaller businesses, are turning to us to help them tell their story.

Here is a video we created for a unique concept called Great Local Art.

By |July 20th, 2014|Business videos, Explainer Videos|Comments Off on What’s your story?

A great animated video doesn’t always require fancy animation.

A great product video doesn’t always require fancy animation, but it does always require a big, compelling idea.

Recently, an entrepreneur with a great product asked us for a Big Idea video campaign. His product: an emergency alert iPhone app. It was a great, simple idea that deserved a great, simple campaign. Here’s what we created and you can click here to see the full campaign.

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By |July 1st, 2014|Big Idea videos, Business videos, Concept Videos, Online Marketing, online video|Comments Off on A great animated video doesn’t always require fancy animation.

Business is Catching on to the Value of Explainer Videos.

This excerpted post from www.digitaljournal.com explains that “with advantages that include cost-effective branding opportunities, sales conversion and increased SEO , many businesses, including the major players, are beginning to look at explainer videos as more of a necessity than an option.”

For those who don’t know, Explainer videos are those short online videos that explain and illustrate a product, idea or service. The article points out that “These videos enjoy a strong foothold within the tech community as a way to explain new ideas simply, and also with many startups who use video overviews on their home page as a quick “get to know us” solution. But now, big business is catching up with the trend.”

Our example:

By |June 24th, 2014|Business videos, Explainer Videos, online video, Trends|Comments Off on Business is Catching on to the Value of Explainer Videos.

Why Whiteboard Videos are so Effective. 

Dr Richard WisemanIn a recent study whiteboard videos outperformed ordinary videos in memory tests, problem solving, shareability and overall impact. In the Psychology behind whiteboard videos – how they increase learning by 15% Dr Richard Wiseman describes those findings which showed a 15% rise in recall. According to Dr. Wiseman:

“Anyone involved in education or research will know that is absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you’re seeing a 15 percent increase.”

Add some smart, creative thinking to a whiteboard video and the impact is even greater. So, if you’re ready for video and you want some that will get attention, recollection, and results, a Big Idea whiteboard video may be a great way to go.

By |June 17th, 2014|B2B, Business videos, online video, Uncategorized, Whiteboard videos|Comments Off on Why Whiteboard Videos are so Effective. 

B2B Marketing Secret: Video, Video, Video

This recent INC magazine article makes a great argument why video is so important with B2B businesses.

We couldn’t agree more.

B2Barticle

 

 

 

By |June 11th, 2014|B2B, Business videos|Comments Off on B2B Marketing Secret: Video, Video, Video

So, you want a viral video…

Ever since the phrase “viral video” became part of the English lexicon business owners have been excited about the idea of having one. After all, what business owner or marketing manager wouldn’t kill for a video featuring his product that’s seen and shared by millions of people. If you’re one of those business owners, however, there are a couple of things you need to know before you get too excited about the idea of creating a viral video.

By |May 24th, 2014|online video, Trends, Viral video|Comments Off on So, you want a viral video…

Our new Big Idea Video teaser campaign.

This is one of a series of 20-second spots that will be running on YouTube. To view all seven, visit our YouTube Channel.

 

By |May 9th, 2014|Big Idea videos, Business videos, Concept Videos, online video, Promo Videos, Whiteboard videos|Comments Off on Our new Big Idea Video teaser campaign.

Most Explainer Videos are longer than they should be, and less effective than they must be.

Explainer Videos are an awesome way to promote your business or service, if they’re done well. Here’s what you need to keep in mind.

1) You must grab the viewer’s attention in the first 5 seconds, and then keep it.  As with any type of commercial, if you don’t grab the viewer’s attention in the first few seconds, it doesn’t really matter what you say after that. Because few viewers will be watching.

2) Anything over 60-seconds is too long.  Peoples’ attention spans are short and getting shorter every day. In the context of online video 90-seconds is an eternity that most people won’t sit through.

3) An explainer video shouldn’t just explain, it should persuade. Most business owners who invest money in a high-quality explainer video expect to get a return on that investment. That’s why it’s important that the video is not just informative, but also compelling and persuasive.

 

 

By |May 3rd, 2014|Business videos, Explainer Videos, Online Marketing, online video|Comments Off on Most Explainer Videos are longer than they should be, and less effective than they must be.

A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

Video marketing is one of the most effective ways to market any business, if it’s done right. With the right, simple, but big creative concept, your business video can get attention and results. And often the production costs for creating that video don’t need to be high.

By |April 25th, 2014|Big Idea videos, Business videos, Concept Videos, Explainer Videos, Online Marketing, online video, Promo Videos, Whiteboard videos|Comments Off on A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

How a tiny client got Wall Street Journal press.

DiResta Communications was a small presentation training business with a valuable service, but virtually no awareness. The challenge was to clearly communicate the benefit, drive traffic to the website, and get the biggest possible bang for the buck. This is the first of three Big Idea Videos that ended up getting DiResta press in The Wall Street Journal.

Click here to view all three videos.

 

By |March 31st, 2014|Big Idea videos|Comments Off on How a tiny client got Wall Street Journal press.

Why Your Business will Benefit from an “Explainer Video”

Video is the fastest growing digital ad format. And, the fastest growing type of video is “Explainer Video.” Why? Because every business, and especially every new business, needs a quick, smart, creative way to say what it does and why you need it.

explainer video graph