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Blog | BIG IDEA VIDEO - Part 3
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TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

In this clip from his recent appearance on NYBERG, Big Idea Video’s John Follis explains what Big Idea Video is and why more and more businesses are realizing the need for it as an effective marketing tool.

By |March 1st, 2014|Big Idea videos, Concept Videos, Explainer Videos, John Follis, online video, Trends, Videos|Comments Off on TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

American Marketing Association teams up with Big Idea Video for Post-SuperBowl Event.

To promote their big event The American Marketing Association asked Big Idea Video for help.
In just a few days this promo received 247 views and shares and helped make the event a success.


By |February 13th, 2014|Promo Videos|Comments Off on American Marketing Association teams up with Big Idea Video for Post-SuperBowl Event.

Big Idea Video in the News

A new project created by Big Idea Video is demonstrating the power of a big idea well-communicated through video. The Bully Video Project, begun a month ago, is already getting local, regional, and even international press. Here’s a recent news report:

By |February 2nd, 2014|Big Idea videos, The Bully Video Project|Comments Off on Big Idea Video in the News

John Follis ‘Bully Project’ Interview

WTNH-TV news anchor Ann Nyberg interviews ex-NY adman John Follis of Big Idea Video about his business and innovative approach to addressing the problem of bullying.

The Bully Video Project is a grassroots effort based on the simple idea that there are millions of kids who hate bullying and want to help stop it. This project is designed to help them do that through their own student-created videos that will be shared and promoted on multiple social media channels including Facebook and YouTube. So, if you want to help, simply visit the Facebook page and LIKE it. That will help share this important message and encourage more kids to take a stand against bullying.

The Bully Video Project: Helping Kids Take a Stand Against Bullying.

By |January 25th, 2014|Big Idea videos, The Bully Video Project|Comments Off on John Follis ‘Bully Project’ Interview

The Top 3 Business Marketing Trends for 2014


#3 Social Media A couple years ago this was #1. For a variety of reasons, however, the shine of social media has lost a bit of its luster. This past year both Forbes and USAToday reported how social media isn’t working for small businesses. The Forbes piece was titled, “Why Small Businesses Are Losing On Social Media.” The USAToday piece was titled, “Study: Social Media a Bust for Small Businesses.” Both were in response to a 2013 survey released from Manta research revealing that over 60% of small businesses reported they don’t see any ROI (return on investment) on their social-media activities. That’s a big number and a strong indication that while many may have been partying with Social Media these past couple years, a lot of those folks are now feeling a hangover. It seems that the people making the most measurable money on Social Media are the folks charging you to tell you how to do it. That said, Social Media certainly isn’t going away and it will continue to be an important element of a business marketing plan. In 2014, it just won’t have the lure it’s had in past few years.  

#2 Mobile While everyone has a cell phone, not everyone has a smart phone. And, certainly, not everyone has a tablet. In 2014 more people will have both. Which is why more businesses will be conforming to a mobile market in 2014. It’s also the reason web designers are experiencing their biggest spike in business since 1997. It’s called Responsive Web Design which means that the site design will look as good on a mobile device as it does on a desktop or laptop. At this point, most don’t and in 2014 they’d better. Also, more and more business is being done remotely and virtually requiring more and better mobile devices. Lastly, mobile towers are expanding and networks are getting better and faster every day.

1# Online Video You’d think that something that’s been around forever would be fading away. The opposite has happened with video. There are multiple reasons for this: The continuing surge in video-friendly mobile devises, the fact the Google has made video much more search friendly, and the simple fact that video is the most engaging of all media. The explosion of web video has spawned new monikers like “Explainer video.” That term didn’t exist a couple years ago and it’s now one of the fastest growing searches on Google. You’ve heard the saying: “You can never be too thin or too rich.” For 2014, add, “or have too much video.”

By |January 2nd, 2014|Explainer Videos, online video, Trends|Comments Off on The Top 3 Business Marketing Trends for 2014

A Holiday Message from Big Idea Video.

By |December 20th, 2013|Big Idea videos|1 Comment

Creating Videos for an A.D.D. World.

addIn Rob Weatherhead’s Guardian piece, “Say it quick, say it well – the attention span of a modern internet consumer” we’re reminded that we must adapt to “a generation of internet consumers who expect ‘instant gratification.’”

In a similar piece, “The 8-Second Attention” Samuel Chan reminds us that “the average attention span of web visitors gets shorter every year and will never increase.”

Having worked on Mad Ave and the Web my entire career I’d say its more like 3 seconds that a message must grab attention and then keep it. Not easy. Yet, to be effective in today’s marketplace a web video must do both.

Most do neither. Why? 1) The people who create them don’t realize they need to. And 2) They’re not trained to.

“Most web videos are longer than they should be and less effective than they must be.”

With few exceptions any video over 60 seconds is on dangerous ground. These videos are usually created by people who are ok in video production but not in the art of communicating messages quickly, creatively and effectively. Consequently, most web videos are longer than they should be and less effective than they must be. That’s unacceptable in today’s A.D.D. marketplace.

View samples of short, high-impact videos.


The Power of (Moving) Images.

Disney Quote

So true. And when those pictures move, it’s even more powerful!

By |December 5th, 2013|Business videos, online video, Videos|Comments Off on The Power of (Moving) Images.

Why Web Video is Beating Social Media.

In “7 Reasons Why Video is the Fastest Growing Online Ad Format”, a recent SmallBizTrends.com piece, I share Forrester, Cisco and Forbes research on why video is beating social media as a small business marketing platform. The biggest reason, however, may not be found in a research study.

First, I must mention that I do use and value social media. While some communication channels are better than others (depending on goals), all have value. The problem is with the “silver bullet” perception. During these past few years social media has gotten more hype than just about anything. It’s been a great bandwagon to jump on and just about every online marketing guru under 60 has. It’s been a party for slick marketers and sales people who’ve financially capitalized on the hype. Whether it’s because of that hype, or despite it, business owners are now experiencing a social media hangover. As reported in both Forbes and USAToday, over 60% say they “don’t see any ROI” on their social-media activities. That’s a lot.

Regardless of why business owners say they see no ROI, it’s forced them to seek an alternative. That alternative is video.

The shift from social media to video is not surprising for another big, fundamental reason. Every business owner, manager, and marketing director in the universe wants to know what they’re getting for their marketing dollar. Even if they fully realize there’s no guarantee on ROI they want to know what “the deliverable” is. With social media, that’s hard to grasp. With video, it’s not. With video you see what you’re getting and, if it’s done right, you get excited by it. Unlike with social media there’s an immediate emotional connection. It touches our senses. And, when it does that to us we have reason to believe it’ll do the same to the people we’re trying reach.

So, the big differentiating factor between social media and video as a marketing platform is one you may never see in a Forrester report. It’s the bedtime conversation between a business owner and his, or her, spouse.

Her: “So, is the business going better?”

Him: “Well, it’d better. We just hired a social media firm.”

Her: “Really? And how much are you paying them?”

Him: “$800 a month for 6 months.”

Her: “And what are you getting for that?”

Him: “A cohesive message across multiple social media platforms to integrate our selling proposition for better engagement across new media channels.”

Her: “What the hell does that mean?”

Him: “I have no idea.”



The Explosion of Explainer Videos.

If you don’t know the term Explainer Video, maybe it’s because it didn’t exist until 2012. But, since then, boy has it become popular as this Google Keyword Trends graph shows.

explainer video graph

Clearly, Explainer Videos are filling a marketing need as businesses, products, organizations, and institutions need to communicate their message as clearly and effectively as possible. Here’s our Explainer Video:

By |November 15th, 2013|Business videos, Explainer Videos, online video, Videos|Comments Off on The Explosion of Explainer Videos.

Every business needs an Explainer video. Especially a start-up.

An explainer video benefits any business, especially a start-up, since your prospects need to know exactly what your business is and how it benefits them. This summer Big Idea Video worked with a great team at the Stamford Innovation Center and created this explainer video.


By |November 5th, 2013|Business videos, Explainer Videos, start-up|Comments Off on Every business needs an Explainer video. Especially a start-up.

Forget the Year of Mobile — It’s Actually the Year of Video.

(excerpts from the AdAge Digital article written by )

Viewing is growing on video, with more time spent on more devices. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile’s big boost is also being driven by video, with Cisco forecasting that by 2016, two-thirds of mobile traffic will be viewing video.

Video storytelling continues to be a persuasive brand medium and online video ads typically achieve a viewed completion rate of 87%.

The bottom line: The future for video is bright.


By |October 11th, 2013|Big Idea videos, Business videos, Online Marketing, Videos|Comments Off on Forget the Year of Mobile — It’s Actually the Year of Video.