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Concept Videos | BIG IDEA VIDEO
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Concept Videos

The Power of Video

When you combine great visuals, a great script, a great concept, a great music track, and a great cause, there’s nothing more powerful. Oh yeh, a great voice-over doesn’t hurt either.

By |September 26th, 2014|Concept Videos, The Bully Video Project|Comments Off on The Power of Video

A great animated video doesn’t always require fancy animation.

A great product video doesn’t always require fancy animation, but it does always require a big, compelling idea.

Recently, an entrepreneur with a great product asked us for a Big Idea video campaign. His product: an emergency alert iPhone app. It was a great, simple idea that deserved a great, simple campaign. Here’s what we created and you can click here to see the full campaign.

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By |July 1st, 2014|Big Idea videos, Business videos, Concept Videos, Online Marketing, online video|Comments Off on A great animated video doesn’t always require fancy animation.

Our new Big Idea Video teaser campaign.

This is one of a series of 20-second spots that will be running on YouTube. To view all seven, visit our YouTube Channel.

 

By |May 9th, 2014|Big Idea videos, Business videos, Concept Videos, online video, Promo Videos, Whiteboard videos|Comments Off on Our new Big Idea Video teaser campaign.

A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

Video marketing is one of the most effective ways to market any business, if it’s done right. With the right, simple, but big creative concept, your business video can get attention and results. And often the production costs for creating that video don’t need to be high.

By |April 25th, 2014|Big Idea videos, Business videos, Concept Videos, Explainer Videos, Online Marketing, online video, Promo Videos, Whiteboard videos|Comments Off on A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

In this clip from his recent appearance on NYBERG, Big Idea Video’s John Follis explains what Big Idea Video is and why more and more businesses are realizing the need for it as an effective marketing tool.

By |March 1st, 2014|Big Idea videos, Concept Videos, Explainer Videos, John Follis, online video, Trends, Videos|Comments Off on TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

Creating Videos for an A.D.D. World.

addIn Rob Weatherhead’s Guardian piece, “Say it quick, say it well – the attention span of a modern internet consumer” we’re reminded that we must adapt to “a generation of internet consumers who expect ‘instant gratification.’”

In a similar piece, “The 8-Second Attention” Samuel Chan reminds us that “the average attention span of web visitors gets shorter every year and will never increase.”

Having worked on Mad Ave and the Web my entire career I’d say its more like 3 seconds that a message must grab attention and then keep it. Not easy. Yet, to be effective in today’s marketplace a web video must do both.

Most do neither. Why? 1) The people who create them don’t realize they need to. And 2) They’re not trained to.

“Most web videos are longer than they should be and less effective than they must be.”

With few exceptions any video over 60 seconds is on dangerous ground. These videos are usually created by people who are ok in video production but not in the art of communicating messages quickly, creatively and effectively. Consequently, most web videos are longer than they should be and less effective than they must be. That’s unacceptable in today’s A.D.D. marketplace.

View samples of short, high-impact videos.

 

Why Web Video is Beating Social Media.

In “7 Reasons Why Video is the Fastest Growing Online Ad Format”, a recent SmallBizTrends.com piece, I share Forrester, Cisco and Forbes research on why video is beating social media as a small business marketing platform. The biggest reason, however, may not be found in a research study.

First, I must mention that I do use and value social media. While some communication channels are better than others (depending on goals), all have value. The problem is with the “silver bullet” perception. During these past few years social media has gotten more hype than just about anything. It’s been a great bandwagon to jump on and just about every online marketing guru under 60 has. It’s been a party for slick marketers and sales people who’ve financially capitalized on the hype. Whether it’s because of that hype, or despite it, business owners are now experiencing a social media hangover. As reported in both Forbes and USAToday, over 60% say they “don’t see any ROI” on their social-media activities. That’s a lot.

Regardless of why business owners say they see no ROI, it’s forced them to seek an alternative. That alternative is video.

The shift from social media to video is not surprising for another big, fundamental reason. Every business owner, manager, and marketing director in the universe wants to know what they’re getting for their marketing dollar. Even if they fully realize there’s no guarantee on ROI they want to know what “the deliverable” is. With social media, that’s hard to grasp. With video, it’s not. With video you see what you’re getting and, if it’s done right, you get excited by it. Unlike with social media there’s an immediate emotional connection. It touches our senses. And, when it does that to us we have reason to believe it’ll do the same to the people we’re trying reach.

So, the big differentiating factor between social media and video as a marketing platform is one you may never see in a Forrester report. It’s the bedtime conversation between a business owner and his, or her, spouse.

Her: “So, is the business going better?”

Him: “Well, it’d better. We just hired a social media firm.”

Her: “Really? And how much are you paying them?”

Him: “$800 a month for 6 months.”

Her: “And what are you getting for that?”

Him: “A cohesive message across multiple social media platforms to integrate our selling proposition for better engagement across new media channels.”

Her: “What the hell does that mean?”

Him: “I have no idea.”

 

 

2 Great Types of Video to Build Your Business: Concept Videos and Explainer Videos.

Online video is exploding. It’s now the most popular online advertising format beating out Facebook and Google Adwords. If you have anything to sell, promote or explain, you’d better be using video to help do it.

One type of video that small business owners have been doing for years is a basic video of them talking. If you run a small business that offers some type of personal service this personal touch type of video can be very effective. On the other hand, if you’re not great on camera or your particular business doesn’t lend itself to this type of video, you’ve got other great video options. These two have become both popular and effective with every type of business, product, service and organization.

Concept Videos

Also known as Big Idea videos, these short, creative videos are designed to captivate the viewer, convey a compelling message, and leave the viewer with a desire to buy. In essence, a great Concept video is a great commercial.

A well done Concept video should not only resonate with your prospect on an intellectual level, it needs to connect on an emotional level. Because studies have shown that it’s that emotional connection that makes the difference in a buying decision. The goal of a Concept video is to not only inform, but to convert your prospects into paying customers.

Explainer Videos

As the name suggests Explainer videos are designed to explain a product or service. They usually take the form of simple animated graphics that tell a story. It often involves a cartoon-like character and info graphics. A “Whiteboard” animation that simulates a hand quickly drawing on a whiteboard is another popular Explainer video style. Unlike a 30 or 15 second Concept video, Explainer videos usually average about 60 seconds.

Explainer Videos have become very popular in the B2B arena because B2B products, in general, tend to be more esoteric. However, familiar products and services can also benefit from an Explainer video. For example, while everyone knows what a dentist is, they may not know much about dental implants. An Explainer video can explain what a dental implants is, why you might need one, and how it’s done.

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Smart business owners realize that even if they have the best product in the world they won’t be successful if they don’t effectively excite and convince prospects. If done right these types of videos will help you do that.