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The Surprising Facts Behind the Video Explosion.

By |April 3rd, 2015|Business videos, Online Marketing, online video, Trends|Comments Off on The Surprising Facts Behind the Video Explosion.

Top Video Trends for 2015

This week Momentology asked industry thought leaders for their perspectives on video trends for 2015. Thought leaders included senior executives from Google, AOL, and our own John Follis. John’s comment was:

       “I see a continued explosion of animated, explainer-type videos. A couple of years ago, the term “explainer video” didn’t even exist. In 2015, I think most businesses and organizations will have one.”

For the full piece, click here.2015Trends

By |December 20th, 2014|Animation video, Business videos, Explainer video, John Follis, online video, Trends, Videos|Comments Off on Top Video Trends for 2015

A great animated video doesn’t always require fancy animation.

A great product video doesn’t always require fancy animation, but it does always require a big, compelling idea.

Recently, an entrepreneur with a great product asked us for a Big Idea video campaign. His product: an emergency alert iPhone app. It was a great, simple idea that deserved a great, simple campaign. Here’s what we created and you can click here to see the full campaign.

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By |July 1st, 2014|Big Idea videos, Business videos, Concept Videos, Online Marketing, online video|Comments Off on A great animated video doesn’t always require fancy animation.

Business is Catching on to the Value of Explainer Videos.

This excerpted post from www.digitaljournal.com explains that “with advantages that include cost-effective branding opportunities, sales conversion and increased SEO , many businesses, including the major players, are beginning to look at explainer videos as more of a necessity than an option.”

For those who don’t know, Explainer videos are those short online videos that explain and illustrate a product, idea or service. The article points out that “These videos enjoy a strong foothold within the tech community as a way to explain new ideas simply, and also with many startups who use video overviews on their home page as a quick “get to know us” solution. But now, big business is catching up with the trend.”

Our example:

By |June 24th, 2014|Business videos, Explainer Videos, online video, Trends|Comments Off on Business is Catching on to the Value of Explainer Videos.

Why Whiteboard Videos are so Effective. 

Dr Richard WisemanIn a recent study whiteboard videos outperformed ordinary videos in memory tests, problem solving, shareability and overall impact. In the Psychology behind whiteboard videos – how they increase learning by 15% Dr Richard Wiseman describes those findings which showed a 15% rise in recall. According to Dr. Wiseman:

“Anyone involved in education or research will know that is absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you’re seeing a 15 percent increase.”

Add some smart, creative thinking to a whiteboard video and the impact is even greater. So, if you’re ready for video and you want some that will get attention, recollection, and results, a Big Idea whiteboard video may be a great way to go.

By |June 17th, 2014|B2B, Business videos, online video, Uncategorized, Whiteboard videos|Comments Off on Why Whiteboard Videos are so Effective. 

So, you want a viral video…

Ever since the phrase “viral video” became part of the English lexicon business owners have been excited about the idea of having one. After all, what business owner or marketing manager wouldn’t kill for a video featuring his product that’s seen and shared by millions of people. If you’re one of those business owners, however, there are a couple of things you need to know before you get too excited about the idea of creating a viral video.

By |May 24th, 2014|online video, Trends, Viral video|Comments Off on So, you want a viral video…

Our new Big Idea Video teaser campaign.

This is one of a series of 20-second spots that will be running on YouTube. To view all seven, visit our YouTube Channel.

 

By |May 9th, 2014|Big Idea videos, Business videos, Concept Videos, online video, Promo Videos, Whiteboard videos|Comments Off on Our new Big Idea Video teaser campaign.

Most Explainer Videos are longer than they should be, and less effective than they must be.

Explainer Videos are an awesome way to promote your business or service, if they’re done well. Here’s what you need to keep in mind.

1) You must grab the viewer’s attention in the first 5 seconds, and then keep it.  As with any type of commercial, if you don’t grab the viewer’s attention in the first few seconds, it doesn’t really matter what you say after that. Because few viewers will be watching.

2) Anything over 60-seconds is too long.  Peoples’ attention spans are short and getting shorter every day. In the context of online video 90-seconds is an eternity that most people won’t sit through.

3) An explainer video shouldn’t just explain, it should persuade. Most business owners who invest money in a high-quality explainer video expect to get a return on that investment. That’s why it’s important that the video is not just informative, but also compelling and persuasive.

 

 

By |May 3rd, 2014|Business videos, Explainer Videos, Online Marketing, online video|Comments Off on Most Explainer Videos are longer than they should be, and less effective than they must be.

A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

Video marketing is one of the most effective ways to market any business, if it’s done right. With the right, simple, but big creative concept, your business video can get attention and results. And often the production costs for creating that video don’t need to be high.

By |April 25th, 2014|Big Idea videos, Business videos, Concept Videos, Explainer Videos, Online Marketing, online video, Promo Videos, Whiteboard videos|Comments Off on A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

Why Your Business will Benefit from an “Explainer Video”

Video is the fastest growing digital ad format. And, the fastest growing type of video is “Explainer Video.” Why? Because every business, and especially every new business, needs a quick, smart, creative way to say what it does and why you need it.

explainer video graph

TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

In this clip from his recent appearance on NYBERG, Big Idea Video’s John Follis explains what Big Idea Video is and why more and more businesses are realizing the need for it as an effective marketing tool.

By |March 1st, 2014|Big Idea videos, Concept Videos, Explainer Videos, John Follis, online video, Trends, Videos|Comments Off on TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

The Top 3 Business Marketing Trends for 2014

2014-business-trends-660x369

#3 Social Media A couple years ago this was #1. For a variety of reasons, however, the shine of social media has lost a bit of its luster. This past year both Forbes and USAToday reported how social media isn’t working for small businesses. The Forbes piece was titled, “Why Small Businesses Are Losing On Social Media.” The USAToday piece was titled, “Study: Social Media a Bust for Small Businesses.” Both were in response to a 2013 survey released from Manta research revealing that over 60% of small businesses reported they don’t see any ROI (return on investment) on their social-media activities. That’s a big number and a strong indication that while many may have been partying with Social Media these past couple years, a lot of those folks are now feeling a hangover. It seems that the people making the most measurable money on Social Media are the folks charging you to tell you how to do it. That said, Social Media certainly isn’t going away and it will continue to be an important element of a business marketing plan. In 2014, it just won’t have the lure it’s had in past few years.  

#2 Mobile While everyone has a cell phone, not everyone has a smart phone. And, certainly, not everyone has a tablet. In 2014 more people will have both. Which is why more businesses will be conforming to a mobile market in 2014. It’s also the reason web designers are experiencing their biggest spike in business since 1997. It’s called Responsive Web Design which means that the site design will look as good on a mobile device as it does on a desktop or laptop. At this point, most don’t and in 2014 they’d better. Also, more and more business is being done remotely and virtually requiring more and better mobile devices. Lastly, mobile towers are expanding and networks are getting better and faster every day.

1# Online Video You’d think that something that’s been around forever would be fading away. The opposite has happened with video. There are multiple reasons for this: The continuing surge in video-friendly mobile devises, the fact the Google has made video much more search friendly, and the simple fact that video is the most engaging of all media. The explosion of web video has spawned new monikers like “Explainer video.” That term didn’t exist a couple years ago and it’s now one of the fastest growing searches on Google. You’ve heard the saying: “You can never be too thin or too rich.” For 2014, add, “or have too much video.”

By |January 2nd, 2014|Explainer Videos, online video, Trends|Comments Off on The Top 3 Business Marketing Trends for 2014