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A great animated video doesn’t always require fancy animation.

A great product video doesn’t always require fancy animation, but it does always require a big, compelling idea.

Recently, an entrepreneur with a great product asked us for a Big Idea video campaign. His product: an emergency alert iPhone app. It was a great, simple idea that deserved a great, simple campaign. Here’s what we created and you can click here to see the full campaign.


By |July 1st, 2014|Big Idea videos, Business videos, Concept Videos, Online Marketing, online video|Comments Off on A great animated video doesn’t always require fancy animation.

Our new Big Idea Video teaser campaign.

This is one of a series of 20-second spots that will be running on YouTube. To view all seven, visit our YouTube Channel.


By |May 9th, 2014|Big Idea videos, Business videos, Concept Videos, online video, Promo Videos, Whiteboard videos|Comments Off on Our new Big Idea Video teaser campaign.

A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

Video marketing is one of the most effective ways to market any business, if it’s done right. With the right, simple, but big creative concept, your business video can get attention and results. And often the production costs for creating that video don’t need to be high.

By |April 25th, 2014|Big Idea videos, Business videos, Concept Videos, Explainer Videos, Online Marketing, online video, Promo Videos, Whiteboard videos|Comments Off on A video marketing strategy, using videos with big, smart ideas,
is a way to beat the big competition.

How a tiny client got Wall Street Journal press.

DiResta Communications was a small presentation training business with a valuable service, but virtually no awareness. The challenge was to clearly communicate the benefit, drive traffic to the website, and get the biggest possible bang for the buck. This is the first of three Big Idea Videos that ended up getting DiResta press in The Wall Street Journal.

Click here to view all three videos.


By |March 31st, 2014|Big Idea videos|Comments Off on How a tiny client got Wall Street Journal press.

TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

In this clip from his recent appearance on NYBERG, Big Idea Video’s John Follis explains what Big Idea Video is and why more and more businesses are realizing the need for it as an effective marketing tool.

By |March 1st, 2014|Big Idea videos, Concept Videos, Explainer Videos, John Follis, online video, Trends, Videos|Comments Off on TV News anchor Ann Nyberg interviews Big Idea Video’s John Follis.

Big Idea Video in the News

A new project created by Big Idea Video is demonstrating the power of a big idea well-communicated through video. The Bully Video Project, begun a month ago, is already getting local, regional, and even international press. Here’s a recent news report:

By |February 2nd, 2014|Big Idea videos, The Bully Video Project|Comments Off on Big Idea Video in the News

John Follis ‘Bully Project’ Interview

WTNH-TV news anchor Ann Nyberg interviews ex-NY adman John Follis of Big Idea Video about his business and innovative approach to addressing the problem of bullying.

The Bully Video Project is a grassroots effort based on the simple idea that there are millions of kids who hate bullying and want to help stop it. This project is designed to help them do that through their own student-created videos that will be shared and promoted on multiple social media channels including Facebook and YouTube. So, if you want to help, simply visit the Facebook page and LIKE it. That will help share this important message and encourage more kids to take a stand against bullying.

The Bully Video Project: Helping Kids Take a Stand Against Bullying.

By |January 25th, 2014|Big Idea videos, The Bully Video Project|Comments Off on John Follis ‘Bully Project’ Interview

A Holiday Message from Big Idea Video.

By |December 20th, 2013|Big Idea videos|1 Comment

Why Web Video is Beating Social Media.

In “7 Reasons Why Video is the Fastest Growing Online Ad Format”, a recent piece, I share Forrester, Cisco and Forbes research on why video is beating social media as a small business marketing platform. The biggest reason, however, may not be found in a research study.

First, I must mention that I do use and value social media. While some communication channels are better than others (depending on goals), all have value. The problem is with the “silver bullet” perception. During these past few years social media has gotten more hype than just about anything. It’s been a great bandwagon to jump on and just about every online marketing guru under 60 has. It’s been a party for slick marketers and sales people who’ve financially capitalized on the hype. Whether it’s because of that hype, or despite it, business owners are now experiencing a social media hangover. As reported in both Forbes and USAToday, over 60% say they “don’t see any ROI” on their social-media activities. That’s a lot.

Regardless of why business owners say they see no ROI, it’s forced them to seek an alternative. That alternative is video.

The shift from social media to video is not surprising for another big, fundamental reason. Every business owner, manager, and marketing director in the universe wants to know what they’re getting for their marketing dollar. Even if they fully realize there’s no guarantee on ROI they want to know what “the deliverable” is. With social media, that’s hard to grasp. With video, it’s not. With video you see what you’re getting and, if it’s done right, you get excited by it. Unlike with social media there’s an immediate emotional connection. It touches our senses. And, when it does that to us we have reason to believe it’ll do the same to the people we’re trying reach.

So, the big differentiating factor between social media and video as a marketing platform is one you may never see in a Forrester report. It’s the bedtime conversation between a business owner and his, or her, spouse.

Her: “So, is the business going better?”

Him: “Well, it’d better. We just hired a social media firm.”

Her: “Really? And how much are you paying them?”

Him: “$800 a month for 6 months.”

Her: “And what are you getting for that?”

Him: “A cohesive message across multiple social media platforms to integrate our selling proposition for better engagement across new media channels.”

Her: “What the hell does that mean?”

Him: “I have no idea.”



Forget the Year of Mobile — It’s Actually the Year of Video.

(excerpts from the AdAge Digital article written by )

Viewing is growing on video, with more time spent on more devices. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile’s big boost is also being driven by video, with Cisco forecasting that by 2016, two-thirds of mobile traffic will be viewing video.

Video storytelling continues to be a persuasive brand medium and online video ads typically achieve a viewed completion rate of 87%.

The bottom line: The future for video is bright.


By |October 11th, 2013|Big Idea videos, Business videos, Online Marketing, Videos|Comments Off on Forget the Year of Mobile — It’s Actually the Year of Video.

2 Great Types of Video to Build Your Business: Concept Videos and Explainer Videos.

Online video is exploding. It’s now the most popular online advertising format beating out Facebook and Google Adwords. If you have anything to sell, promote or explain, you’d better be using video to help do it.

One type of video that small business owners have been doing for years is a basic video of them talking. If you run a small business that offers some type of personal service this personal touch type of video can be very effective. On the other hand, if you’re not great on camera or your particular business doesn’t lend itself to this type of video, you’ve got other great video options. These two have become both popular and effective with every type of business, product, service and organization.

Concept Videos

Also known as Big Idea videos, these short, creative videos are designed to captivate the viewer, convey a compelling message, and leave the viewer with a desire to buy. In essence, a great Concept video is a great commercial.

A well done Concept video should not only resonate with your prospect on an intellectual level, it needs to connect on an emotional level. Because studies have shown that it’s that emotional connection that makes the difference in a buying decision. The goal of a Concept video is to not only inform, but to convert your prospects into paying customers.

Explainer Videos

As the name suggests Explainer videos are designed to explain a product or service. They usually take the form of simple animated graphics that tell a story. It often involves a cartoon-like character and info graphics. A “Whiteboard” animation that simulates a hand quickly drawing on a whiteboard is another popular Explainer video style. Unlike a 30 or 15 second Concept video, Explainer videos usually average about 60 seconds.

Explainer Videos have become very popular in the B2B arena because B2B products, in general, tend to be more esoteric. However, familiar products and services can also benefit from an Explainer video. For example, while everyone knows what a dentist is, they may not know much about dental implants. An Explainer video can explain what a dental implants is, why you might need one, and how it’s done.


Smart business owners realize that even if they have the best product in the world they won’t be successful if they don’t effectively excite and convince prospects. If done right these types of videos will help you do that.