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Uncategorized | BIG IDEA VIDEO
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Business Trends for 2015

For 2015, we see a of couple trends. First is the increase of web video use among small businesses, especially those frustrated with social media.Trends for 2015

A survey of small business owners reported in both Forbes and USAToday revealed that 61% said they were getting “no results” from their social media efforts. That’s a huge number. In 2015, we believe those business owners will be asking “What now?” and turning to web video. Because, in addition to their disappointment with social media, business owners like to see what they’re paying for. With video they not only see it, they also feel it if it’s done right with emotional impact.

The other trend I see is the continued explosion of animated, explainer-type videos. A couple of years ago the term “explainer video” didn’t even exist. In 2015, I think most businesses and organizations will have one.

By |December 15th, 2014|Uncategorized|Comments Off on Business Trends for 2015

CTSBDC Unveils Big Idea Video Campaign.

ctsbdc event

In June we were honored to be selected to help promote the services of the CT Small Business Development Center (CTSBDC).  Last week, the campaign was unveiled at a major event in the state capital.

The campaign includes 5 videos which the CTSBDC plans to extend to broadcast TV.  We collaborated with CTSBDC to extend the video concept and tagline, “Whatever your business, we can help it grow” to other media including 75 city buses.

CTSBDC adviser, Gregory Lewis, thinks the campaign hit the mark. “My only concern is that it’ll work too well. We could be swamped” said Lewis.


By |November 4th, 2014|Uncategorized|Comments Off on CTSBDC Unveils Big Idea Video Campaign.

The BIV “Finder’s Fee” Program

In sharing the word about Big Idea Video we often get this response, “Boy, do I know people who could use your service.” Well, if you know anyone you think could benefit from a Big Idea Video, you could make some money if you’re right.

With our Finder’s Fee Program you can make 10% of any income coming from a client that you introduced us to. Just let us know if you’re interested and we’ll get your name on a certificate like this so you can turn your friends and associates onto a good thing and make a few bucks in the process.

FF Certificate

By |October 31st, 2014|Uncategorized|Comments Off on The BIV “Finder’s Fee” Program

Why Whiteboard Videos are so Effective. 

Dr Richard WisemanIn a recent study whiteboard videos outperformed ordinary videos in memory tests, problem solving, shareability and overall impact. In the Psychology behind whiteboard videos – how they increase learning by 15% Dr Richard Wiseman describes those findings which showed a 15% rise in recall. According to Dr. Wiseman:

“Anyone involved in education or research will know that is absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you’re seeing a 15 percent increase.”

Add some smart, creative thinking to a whiteboard video and the impact is even greater. So, if you’re ready for video and you want some that will get attention, recollection, and results, a Big Idea whiteboard video may be a great way to go.

By |June 17th, 2014|B2B, Business videos, online video, Uncategorized, Whiteboard videos|Comments Off on Why Whiteboard Videos are so Effective.