Most videos don’t do a great job saying what they need to say in 60 seconds. This one does it in 10.
The competition and category leader, Smuckers, was made from bad stuff — refined sugar and tons of corn syrup. Our client, tiny, unknown Sorrell Ridge, was 100% fruit. Our big challenge was to go up against this huge, well-known and well-liked competitor, and do it on a tiny budget.
Result: First month sales up 90% and up 50% the first year while the category grew just 3.5%. Forbes ran a feature on the story and Harvard Business School now teaches the case.
The Bully Video Project is a grassroots effort based on the idea that there are millions of kids who hate bullying and want to help stop it. This project is designed to help them do that through their own student-created videos that will be shared and promoted on multiple social media channels like YouTube, and Facebook. After the videos were posted on a Bully Video Project Facebook page, the page started getting hundreds of Likes and as well as local and international press.
Toastmasters International is a world leader in communication and leadership development. It’s a great organization that’s served over 4 million people and been around for almost 100 years. Yet many still don’t know it. And, many who do are terrified to join because of their fears about public speaking – even if it means trying to overcome those fears.
This campaign was created to address that.
DiResta Communications was a small business with a valuable service but no awareness.
To get maximum awareness with almost no budget. To communicate the DiResta benefit and drive traffic to the website.
National press in The Wall Street Journal.
The National Committee to Prevent Child Abuse
and NBA teamed up to increase public awareness
of child abuse. Challenge:
Somehow make a relevant and dramatic connection between basketball and child abuse that would
make a point.Result:
An award-winning campaign that, according to
Committee Chair Jerry Fine, “increased hot-line
responses by over 50%.” The NBA said “We’ve
gotten more favorable response for these spots
than for any other PSA we’ve ever done.”
Since Crest is the category leader the goal was to re-enforce that leadership position in a simple, feel-good way.