Project Description

BackgroundFrench Toast is moderately priced clothes for kids.

ChallengeCreate a strong, positive, brand image that appeals to both moms and pre-teens. A tough task considering the divergent mind sets.

SolutionA fashion-forward campaign with a socially conscious message.

ResultMarketing VP, Craig Kalter: “The effort directly contributed to 25% annual sales increases, attracted new licensees and built a strong brand.”