Warning: include(/home/content/f/o/l/follisinc/html/BIV/wp-content/plugins/wp-super-cache/wp-cache-base.php) [function.include]: failed to open stream: No such file or directory in /home/content/34/6001334/html/BIV/wp-content/plugins/wp-super-cache/wp-cache.php on line 65

Warning: include() [function.include]: Failed opening '/home/content/f/o/l/follisinc/html/BIV/wp-content/plugins/wp-super-cache/wp-cache-base.php' for inclusion (include_path='.:/usr/local/php5/lib/php') in /home/content/34/6001334/html/BIV/wp-content/plugins/wp-super-cache/wp-cache.php on line 65

Warning: include_once(/home/content/f/o/l/follisinc/html/BIV/wp-content/plugins/wp-super-cache/ossdl-cdn.php) [function.include-once]: failed to open stream: No such file or directory in /home/content/34/6001334/html/BIV/wp-content/plugins/wp-super-cache/wp-cache.php on line 82

Warning: include_once() [function.include]: Failed opening '/home/content/f/o/l/follisinc/html/BIV/wp-content/plugins/wp-super-cache/ossdl-cdn.php' for inclusion (include_path='.:/usr/local/php5/lib/php') in /home/content/34/6001334/html/BIV/wp-content/plugins/wp-super-cache/wp-cache.php on line 82
BIG IDEA VIDEOS | BIG IDEA VIDEO
Call us at: 203.569.7515

BIG IDEA VIDEOS

Permalink Gallery

Dunkin Donuts:
How to Say Everything
in 10 Seconds.

Dunkin Donuts:
How to Say Everything
in 10 Seconds.

Most videos don’t do a great job saying what they need to say in 60 seconds. This one does it in 10.

Permalink Gallery

A New Product Intro
that Exploded Sales and became a
Harvard Business Case Study.

A New Product Intro
that Exploded Sales and became a
Harvard Business Case Study.

The competition and category leader, Smuckers, was made from bad stuff — refined sugar and tons of corn syrup. Our client, tiny, unknown Sorrell Ridge, was 100% fruit. Our big challenge was to go up against this huge, well-known and well-liked competitor, and do it on a tiny budget.

Result: First month sales up 90% and up 50% the first year while the category grew just 3.5%. Forbes ran a feature on the story and Harvard Business School now teaches the case.

Permalink Gallery

The Bully Video Project — a grass roots effort that got International exposure.

The Bully Video Project — a grass roots effort that got International exposure.

The Bully Video Project is a grassroots effort based on the idea that there are millions of kids who hate bullying and want to help stop it. This project is designed to help them do that through their own student-created videos that will be shared and promoted on multiple social media channels like YouTube, and Facebook. After the videos were posted on a Bully Video Project Facebook page, the page started getting hundreds of Likes and as well as local and international press.

Permalink Gallery

A Smart Campaign for
Toastmasters International.

A Smart Campaign for
Toastmasters International.

Toastmasters International is a world leader in communication and leadership development. It’s a great organization that’s served over 4 million people and been around for almost 100 years. Yet many still don’t know it. And, many who do are terrified to join because of their fears about public speaking – even if it means trying to overcome those fears.

This campaign was created to address that.

Permalink Gallery

A Tiny Business that
got Big National Press with
a Viral Video Campaign.

A Tiny Business that
got Big National Press with
a Viral Video Campaign.

Background:
DiResta Communications was a small business with a valuable service but  no awareness.

Challenge:
To get maximum awareness with almost no budget. To communicate the DiResta benefit and drive traffic to the website.

Solution:
Watch videos.

Result:
National press in The Wall Street Journal.

Permalink Gallery

A Smart, Simple Campaign
for an iPhone App.

A Smart, Simple Campaign
for an iPhone App.

You can have the coolest iPhone app ever but it means nothing if you don’t get people turned-on about it. It’s why Big Idea Video was hired by DefenCall. It’s a great app and it deserved a great Big Idea Video campaign to get the word out.

Permalink Gallery

An NBA Public Service Campaign that got a 50% National Response.

An NBA Public Service Campaign that got a 50% National Response.

Background:
The National Committee to Prevent Child Abuse
and NBA teamed up to increase public awareness
of child abuse. 
Challenge:
Somehow make a relevant and dramatic connection between basketball and child abuse that would
make a point.
Result:
An award-winning campaign that, according to
Committee Chair Jerry Fine, “increased hot-line
responses by over 50%.” The NBA said “We’ve
gotten more favorable response for these spots
than for any other PSA we’ve ever done.”
Permalink Gallery

A Fun Campaign for
an Industry Leader.

A Fun Campaign for
an Industry Leader.

It’s edgy creative work like this helps Geico keep its leadership position.

Permalink Gallery

A Simple, Positive Brand Message
for an Industry Leader.

A Simple, Positive Brand Message
for an Industry Leader.

Since Crest is the category leader the goal was to re-enforce that leadership position in a simple, feel-good way.

Permalink Gallery

Building a Brand, Sales
and Social Consciousness.

Building a Brand, Sales
and Social Consciousness.

BackgroundFrench Toast is moderately priced clothes for kids.