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Dunkin Donuts:
How to Say Everything
in 10 Seconds.

Dunkin Donuts:
How to Say Everything
in 10 Seconds.

Most videos don’t do a great job saying what they need to say in 60 seconds. This one does it in 10.

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An NBA Public Service Campaign that got a 50% National Response.

An NBA Public Service Campaign that got a 50% National Response.

Background:
The National Committee to Prevent Child Abuse
and NBA teamed up to increase public awareness
of child abuse. 
Challenge:
Somehow make a relevant and dramatic connection between basketball and child abuse that would
make a point.
Result:
An award-winning campaign that, according to
Committee Chair Jerry Fine, “increased hot-line
responses by over 50%.” The NBA said “We’ve
gotten more favorable response for these spots
than for any other PSA we’ve ever done.”
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Building a Brand, Sales
and Social Consciousness.

Building a Brand, Sales
and Social Consciousness.

BackgroundFrench Toast is moderately priced clothes for kids.