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A New Product Intro
that Exploded Sales and became a
Harvard Business Case Study.

A New Product Intro
that Exploded Sales and became a
Harvard Business Case Study.

The competition and category leader, Smuckers, was made from bad stuff — refined sugar and tons of corn syrup. Our client, tiny, unknown Sorrell Ridge, was 100% fruit. Our big challenge was to go up against this huge, well-known and well-liked competitor, and do it on a tiny budget.

Result: First month sales up 90% and up 50% the first year while the category grew just 3.5%. Forbes ran a feature on the story and Harvard Business School now teaches the case.

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An NBA Public Service Campaign that got a 50% National Response.

An NBA Public Service Campaign that got a 50% National Response.

Background:
The National Committee to Prevent Child Abuse
and NBA teamed up to increase public awareness
of child abuse. 
Challenge:
Somehow make a relevant and dramatic connection between basketball and child abuse that would
make a point.
Result:
An award-winning campaign that, according to
Committee Chair Jerry Fine, “increased hot-line
responses by over 50%.” The NBA said “We’ve
gotten more favorable response for these spots
than for any other PSA we’ve ever done.”