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Concept Videos | BIG IDEA VIDEO
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Concept Videos

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A New Product Intro
that Exploded Sales and became a
Harvard Business Case Study.

A New Product Intro
that Exploded Sales and became a
Harvard Business Case Study.

The competition and category leader, Smuckers, was made from bad stuff — refined sugar and tons of corn syrup. Our client, tiny, unknown Sorrell Ridge, was 100% fruit. Our big challenge was to go up against this huge, well-known and well-liked competitor, and do it on a tiny budget.

Result: First month sales up 90% and up 50% the first year while the category grew just 3.5%. Forbes ran a feature on the story and Harvard Business School now teaches the case.

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A Smart Campaign for
Toastmasters International.

A Smart Campaign for
Toastmasters International.

Toastmasters International is a world leader in communication and leadership development. It’s a great organization that’s served over 4 million people and been around for almost 100 years. Yet many still don’t know it. And, many who do are terrified to join because of their fears about public speaking – even if it means trying to overcome those fears.

This campaign was created to address that.

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A Tiny Business that
got Big National Press with
a Viral Video Campaign.

A Tiny Business that
got Big National Press with
a Viral Video Campaign.

Background:
DiResta Communications was a small business with a valuable service but  no awareness.

Challenge:
To get maximum awareness with almost no budget. To communicate the DiResta benefit and drive traffic to the website.

Solution:
Watch videos.

Result:
National press in The Wall Street Journal.

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A Smart, Simple Campaign
for an iPhone App.

A Smart, Simple Campaign
for an iPhone App.

You can have the coolest iPhone app ever but it means nothing if you don’t get people turned-on about it. It’s why Big Idea Video was hired by DefenCall. It’s a great app and it deserved a great Big Idea Video campaign to get the word out.

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An NBA Public Service Campaign that got a 50% National Response.

An NBA Public Service Campaign that got a 50% National Response.

Background:
The National Committee to Prevent Child Abuse
and NBA teamed up to increase public awareness
of child abuse. 
Challenge:
Somehow make a relevant and dramatic connection between basketball and child abuse that would
make a point.
Result:
An award-winning campaign that, according to
Committee Chair Jerry Fine, “increased hot-line
responses by over 50%.” The NBA said “We’ve
gotten more favorable response for these spots
than for any other PSA we’ve ever done.”
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A Fun Campaign for
an Industry Leader.

A Fun Campaign for
an Industry Leader.

It’s edgy creative work like this helps Geico keep its leadership position.

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A Simple, Positive Brand Message
for an Industry Leader.

A Simple, Positive Brand Message
for an Industry Leader.

Since Crest is the category leader the goal was to re-enforce that leadership position in a simple, feel-good way.